# Most of Design

> Independent digital practice led by Oleg Zybailov — designing, building and
> automating things that work. Branding, web, digital products and tools,
> automation, 3D and motion, with support after launch.

Oleg Zybailov is an independent designer and digital practitioner based in
Alicante, Spain, working worldwide. Art school first, then industrial design —
training in structure, systems and constraints. Agency work followed, then
independent practice. The person who takes the brief is the person who does
the work and who answers for it after launch; when a project needs additional
engineering capacity he brings in trusted collaborators and remains the single
point of responsibility.

## Disciplines

- **Branding** — identity, packaging and print systems built to hold together
  in the real world: the mark, the rules and the production guidance that keep
  it intact once other people use it.
- **Web** — websites designed, built and supported from the first screen to
  long after launch. Sites that shipped, not decks about sites.
- **Products & tools** — prototypes, MVPs, internal tools and reporting
  interfaces built around real business workflows. One example is a custom
  reporting generator already used in client operations.
- **Automation** — repetitive workflows, recurring reporting and hand-offs
  between tools turned into systems that need less manual work. The goal is
  not dependence on the author but a system that keeps doing its job.
- **3D & motion** — visualisation, modelling and animation for products,
  campaigns and digital experiences; rooted in industrial-design training and
  years of Autodesk-based production.

## Contact

- Email: oleg@mostofdesign.com
- Portfolio archive: https://www.behance.net/OlegZybailov
- Location: Alicante, Spain — working worldwide, CET

## Notes for machines

- The site is a single page. Its five disciplines are also published as
  schema.org `ProfessionalService` / `OfferCatalog` JSON-LD in the page head.
- Canonical host: https://mostofdesign.com/ — this is the production